We'll cover:

• Core Web Presence: Learn how to develop a strategy around your online presence--and get the most out of Google, Twitter, Avvo, Facebook and more.
• Google Analytics: Understand how to track online performance with Google Analytics--a free tool that shows you exactly how many people are coming to your site, what they are reading and where they are coming from.
• Search Engine Optimization: Learn the basics of search engine optimization.
• Ethics CLEL: Get one hour of ethics CLE with a course on Ethical Implications of Online Marketing.
• Expert Panel: Explore the experiences of local attorneys who have fully engaged in a variety of online marketing initiatives. Learn what works, what doesn't and what you can easily do for yourself.

Presenters:

Mark Britton: Mark is the founder and CEO and of Avvo. Mark is a 17-year lawyer with deep experience in the legal and e-commerce industries. Mark is the former General Counsel at Expedia and currently authors a bi-weekly column on legal marketing for Law.com's Legal Technology Blog.

Conrad Saam: Conrad is the Senior Marketing Manager at Avvo, where he oversees the firm's online marketing activities. Prior to Avvo, Conrad developed award winning websites and online content for clients including Disney, Ford, Lego, and Microsoft.

Mark Merenda: Mr. Merenda is President and Founder of Smart Marketing, a premier marketing firm for attorneys, law firms, and professional financial services. Mr. Merenda provides the strategic vision and creative campaigns that drive business for his clients. Before starting his company, Mr. Merenda was president of a multi-million dollar software company.

Dennis Chen: Mr. Chen runs his own law firm in Orlando, ChenLaw, focusing on personal injury, consumer law, bankruptcy and real estate litigation. Prior to starting his own practice, Mr. Chen practiced at a workers' compensation law firm in Winter Park and later joined Hartford Insurance Company as a staff attorney. Mr. Chen also served two years in the US Army.